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Marketing solutions
for public health needs.

SMALA Consulting Group

Collaborates with clients to develop social marketing solutions for their public health projects. Unified by a team of public health and marketing experts, SMALA Consulting Group was formed to eliminate barriers in health communication messaging by prioritizing research, offering innovative strategies for message dissemination, and conducting project evaluation.

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SMALA (n)- in French, the word, smala, is a familiar term referring to large family or community.  Here, we believe social marketing theories and practices cannot be successful without inclusion of the communities we aim to reach.  We value the voices of the community and welcome their feedback in the campaign development process.

Why work with SMALA Consulting Group?

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Over 25 years of combined public health and social marketing experience.
Social marketing experts committed to amplifying your project’s message.
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“SMALA consulting is very professional, timely, and well-organized.  Petera Diaban, CEO / Principal Consultant of the company is a valuable resource that helped me shape a key aspect of the CDC Foundation COVID-19 Southern Alliance 1.0 project.  Even under pressure and pressed for time to develop and deliver an effective COVID 19 marketing and messaging campaign, she was reassuring and poised from the very beginning of the project. Her expertise in marketing and messaging and community and business connections made me feel confident that she was the right person to get the job done to reach the New Orleans community.” 
 
- Dr. Faye Grimsley, Head and Associate Professor, Public Health Sciences, Xavier University of Louisiana
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